Generation Y (the young men and women born after 1977) are different from other generations in many respects, from their political views to the careers they choose (or don’t choose). Their presence in the workplace is truly making an impact, causing employers to worry, fret and scratch their heads, and asking, “What do I do to attract the 20-something worker, and once I have them, how do I keep them?”
The answer to this question is this: Stop trying to keep them and control them with old, worn out “pay your dues” tactics, and start designing your company to be attractive to this generation, which includes over 72 million young potential employers.
Extinguish

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