Avatar Posted by clydebismonte 225 days ago (http://leadgeneration.wetpaint.com)
Category: Business & Money
Lead Generation is a term in marketing, which is normally abbreviated as lead-gen. It refers to the generation of the potential customer or buyer s interest or inquest into the products or services of the business. Furthermore, oftentimes, lead generation is linked to the marketing activity under attack at creating sales opportunities for the sales drive of the company. With this, it is correct to define lead as information given by the consumer, who may be interested in buying the product or renting the service offered.
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